The best strategy for the retailer who relies on daily foot traffic for sales, is to place a QR Code in their store window right by the front door. Have this code opt-in the customer to your loyalty club so that you can market to them directly using email or SMS texting. To learn more about this, go to YouTube and search for a 15 minute video by QRscanit. You will be amazed by the inexpensive but powerful use of this latest technology.
If you have a smartphone, search your app store for a free QR scanner and download it.
A different code used on another ad can lead to your contact information or a direct call placed to your business. You can even have the code open the smartphone's internet browser to a page you set up to capture their email and SMS text information.
Mobile phones provide 2-way communication not limited to calling but text messaging as well.
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