Saturday, 18 December 2010

Google translation of my latest article, from German to English


Mobile Marketing: More Thoughts


Now I have:
1) website names kreirt and it is registered, and filled with content.

2) I ausseinandergesetzt with search engine optimization (SEO) and experimented.

3) In addition, I engaged in mobile marketing.

4) And how QR (Quick Response) Insert code anywhere.

Now it would be time to go offline: business cards with web addresses and QR codes for scanning printed and distributed.

Some large-scale QR codes in shop windows, show cars, bicycles and tea shirts.

For QR code information such as contact information or can contain text (advertising, brochures or political choice, etc.) make, or on the packaging information on the content and product.

To package your messages in code, you need a code generator which can be found online at various vendors. There, they just give the link of your website, or your other contact information, such as phone numbers, email addresses, etc., so you can quickly scan your info with the phone (Mobile Phone / iPhone) and read.

If you would like to have colorful codes: Always make sure that the code has sufficient contrast to the background.

The reading of QR code is the fastest, most direct and simplest way someone can learn something about you and your products / company.

By providing a code at the right time, right place, you can reach people easier and faster, as if you were now waiting to discover all these people if your website on the Internet. Follow the people here, to your website: from offline to online. And online, can again lead to offline contacts, if you have a warehouse, an organization, etc., have the lives of customer visits, word of mouth, and her reputation.

Your landing page on the Web is to first invite the visitor information and contact with you, you to buy something, and finally to recommend you and your company.

Not so long ago, published posters along with the message of the advertiser's business address, and / or its web address.

Today it gets even better: So you need to make a note or anything to remember: Quick Scan QR code reading and study later, in peace and quiet. Or even just go take a look at the message on the phone display. Only should you avoid when driving or walking in the pedestrian zone, but where you take a break and have made it easy. On a bench, or on the tram, train, taxi, etc.. Or even better: At home on the sofa, instead of the "slipper cinema" on. (Promotional messages) need your time and attention. Not only television commercials can talk, but also well presented web pages. Have fun. And you learn a lot of good and useful. I think that the advertising clients and advertising agencies have realized that people dementia, brain, etc., are not the sole guarantee of higher sales and revenue figures. The consumers are not (all) stupid, but would like also to be understood by more sophisticated and interesting advertising, which also provides that the company / advertiser is responsible out there, and the sustainability is not a foreign word. For sustainable and environmentally friendly products can also be part of the properties, which includes the demand. It will be just that kind of advertising that arrives at the customer, and can satisfy their consumer desires.

Honest and good products win be. Customer Verarsche is out. For now can provide customers with better and more comprehensive information about the market and its services and products. And mobile, "on the go / go.

The Mobile Marketing meets people who are mobile, and use the Internet more mobile. "To see and be seen". So, to learn about you and your company, or to represent himself and to show. Existing networks help to spread messages. "Share" (parts), this and that goes nowhere easier and faster.
Twitter is popular, and respected the fact that your time is precious, and they do not (necessarily) want to spend hours and days on the web.

Finally, it still remains the question of where the better offer can be found: On the road, in newspapers, online or on the web.

The Internet offers the advantage that it can be concentrated and targeted searches for info.
However, if they use Google search can not understand fully and you will probably be too short, and you miss interesting information and offers.
A familiarity in the use of search engines is of great advantage if you want instead of the many outdated message, very current "fished out".
There are on the left side of your screen more search options worth exploring.

Although Google indexes new content and pages very quickly, but it takes a long time until they have found at best to "Front". The scroll back, you can save yourself when looking for the latest news by entering this search specifically:


Google Search
-> Web
-> Everything
---> More search tools
----> Select from:
Latest
Past 24 hours
Past week



Google Search
-> Web
-> Blogs
---> More search tools
----> Select from:
Latest
Past 24 hours
Past week



Google Search
-> Web
-> Updates
---> More search tools
----> Select from:
Latest
Past 24 hours
Past week

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