About the Mobile Barcodes Pilot Program
Everyone Wins with Interoperability!
Mobile barcodes provide a unique advertising medium that easily delivers relevant content to consumers and makes traditional media both interactive and measurable. Today, many players use a variety of both barcode and reader technologies, which fragments the market. Neustar’s mobile barcode clearinghouse provides interoperability between the different barcode technologies, providing the reach needed to enable broad market adoption.
Program:
1. Provide a low-risk, low-cost opportunity to gain learnings and solidify barcode business cases while gaining insight into pricing, promotion and positioning for widespreadcommercial adoption.
2. Illustrate value of mobile barcodes compared to other forms of traditional and interactive media.
3. Deliver service interoperability, making barcodes widely and easily available to brands and reducing the risk to mobile operators.
4. Validate use cases for brand ROI and positive user engagement.
Mobile barcode technology is gaining momentum. Now is the time to gain insights and learnings into this new medium, while the cost of entry is low and your competitive advantage is high. Brands entering this space will be viewed as creative innovators. Learn more about joining the pilot program.
About Neustar
Neustar was originally founded in 1996 to meet the many technical and operational challenges that arose when the U.S. Government mandated local number portability. Today, we’re trusted on a much larger scale. We deliver addressing, interoperability, and infrastructure services worldwide to communication service providers, enterprises, associations, governments and regulatory agencies.
Link:
Barcodes Overview Presentation:
http://www.gomocode.com/content/download/1766/16381/file/Barcodes%20Overview%20Presentation.pdf
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Barcode-Pilot-Program-Neustar-Print:
http://www.gomocode.com/content/download/2522/31719/file/Barcode-Pilot-Program-Neustar-Print-0810.pdf
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