There are a few simple, sensible rules of advertising with QR. One is: for pity’s sake, send people to a mobile site. Number two is make it worth our while. This is still new technology and requires some sweat investment on the advertisee’s part (getting a reader, the aforementioned purse excavation, etc). People are trying to interact with your brand. Throw ‘em a bone.
But this ad didn’t go anywhere.
My first thought was that I’d done something wrong. I wasn’t getting it. I poked all over the screen. Surely, there’s a link to a kickass student plant I could be signing up for. Surely, the ad read my OS and knew I was on Rogers, and had a tempting bonus waiting for me if I switched carriers. Surely, there was some reason I had scanned this ad.
Nada. Afterthought. Marketing manager saying “and stick a QR code on it!”.
While it’s good for MTS—as a mobile carrier pushing expensive smartphones and costly data plans—to introduce cool new and possibly indispensable things to do with your phone, like read barcodes, I gotta say my first Winnipeg QR experience was a flea-ridden fail.
We were sent, folks, to an ad. A static, pointless, no discounts, no special offers, no raison d‘être JPEG. And that is unforgiveable.
Source:
http://ericaglasier.com/tag/qr-code/
The Three Rules of QR Codes:
http://2d-code.co.uk/three-rules-of-qr-codes/
QR adoption is no longer in its infancy—in fact we believe it’s now at the ‘toddler’ stage and growing fast.
Here are some neato things I’ve learned about QR codes.
* QR codes link real world objects (anything that can be printed on or scotch-taped to or broadcast) to online destinations
* A link from the real world to the internet is called a hardlink, which sounds cool
* The practice of using these things is called mobile tagging
* QR codes are free and easy to generate
* Codes can link to a URL, or decode into text, a phone number (which on the iPhone at least, calls the number), or an SMS
* QR codes are not secure, so don’t put your freakin’ secrets on ‘em
* Your phone needs an App to read codes
* In Japan, phones come with scanner Apps. That’s kind of the holdup in North America
* Your phone can read a code off a computer, tv screen, or LCD/LED billboard, along with printed codes
* Designers: the white space around a code is part of the code. Don’t be croppin’ it
While the code reading experience is nifty, and marketers’ll be able to capitalize on sheer novelty for a while, the mobile experience the person is taken to is 80% of the interaction. You must not suck here. You must not make someone drag out there phone to get “more”, and give them less (ie, your not-even-a-mobile-site-totally-normal-website. That would be bad).
At the very least have your website streamlined for mobile by a cool interactive agency. With 23,000,000 mobile phones in Canada, this is gonna become an issue shortly anyway.
Not having encountered QR codes in Winnipeg, I couldn’t imagine why such a groovy, futuristic technology that finally, finally married the internet to real life wasn’t super enormous, so I asked cool Toronto QR agency QRe8 what’s going on. I hope to have an interview with them up shortly.
Source:
http://ericaglasier.com/tag/qr-code/
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