Telstra: Mum 2.0 QR Code

SET Japan creates an illustrated QR Code for DDB Sydney's Mum 2.0 campaign
A designer QR code created out of SET Japan draws visitors to the new Mum 2.0 website, for DDB Sydney's new Telstra campaign.
Recent Telstra research found that 70 percent of Aussie moms used social networking platforms to keep in touch with family, but even a greater percentage were worried about using the tools properly. The campaign aims to bring moms up to speed with social networking skills and includes a "How-To" guide, a Facebook page and instructional videos.