Regular readers of this blog will know that I jump on anyone that doesn’t do QR codes justice. So it’s only fair that I give praise where praise is due.
Straight to the point
This advertiser (www.wyattinternational.com) has four jobs on offer, but without extra ad space, cannot provide sufficient details of all the posts.
So what does it do? A link is the obvious answer, but you know, it’s that awkward moment when you want to look up a job and you’re in the office. You could look it up on your mobile but the URL is 26 characters long. Heck, that’s a whole alphabet!
Or you could point your phone at the QR code in the corner of the ad, and hey presto, you’ve got the nitty gritty in the palm of your hand and you haven’t had to type a single letter. And hey, no-one even noticed; you don’t have to clear the cache and you don’t have to see who’s looking over your shoulder. Oh, and you can take it home with you!
What’s more, if the job list has changed since the ad was printed, the mobile web page will reflect that change, or at least I expect it to. In fact, when I checked, the job listing was indeed slightly different to the advertised one.
So, well done Wyatt. It’s not the first well-used QR code to come out of The Drum and, as a marketing bible, I’m sure it won’t be the last.
Marc Hindley has over twenty years experience in digital and traditional media. He has worked extensively in journalism and technology and is now delivering digital media services to SMEs in the UK.
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