Innovation and .tel in China

.
It’s been a little quiet on this blog over the past few months as we work on a number of initiatives, but the fruits of that labour are now starting to come to fruition and, as promised, we’re now in a position to start talking about some of that work.

Here at Telnic over the past few months we’ve been working hard helping our newest partner Tong Ji Ming Lian (Beijing) Technology Ltd (TJML) get ready to launch their .tel services in China. China is a quietly innovative country, building on centuries of ground-breaking invention. Culturally, China is on a fast-track to being the largest economy in the world, and naturally, international organizations are becoming increasingly focused on working to develop in this market.

It is often the case that localization, which is difficult for large or global companies coming in to China to achieve without the benefit of significant local understanding, is the main cause of a quick or inevitable exit. This results in a vacuum in which local companies can take the learnings from the solution, learn from its success in other countries, and deliver something that gains popularity within China through use of micro-innovation.

This is exactly what .tel-only partner TJML is doing with the .tel platform in China. TJML have taken the platform and are offering .tel services and registrations in Chinese, including enabling verification of ownership services and adding additional elements that will enable them to promote .tel widely. They’ve already forged partnerships with media and telecommunications companies which, as far as we understand, will enable people to utilize their .tel domains as OpenID’s and log in to some of the more popular online services.

The team behind TJML are experts in the local market and we’re delighted that they’ve spent time really understanding the benefits of .tel and what’s required to make it a success in their local territory, from personalization aspects through to marketing and promotional activity and, importantly, those partnerships.

The launch, in conjunction with TJML and the China TMT Business Association, is being held in Beijing on Monday 20th September will be attended by our CEO, Khashayar Mahdavi, who will provide a short speech of thanks to all involved as well as provide Telnic’s view of what benefits .tel can bring to China, its residents and its climate of micro-innovation. We’re delighted to be bringing .tel to China and providing the platform for its curious and talented developers to create new value around for the benefit of the Chinese people.

Tags: .tel, Beijing, China, Chinese, innovation, internet, invention, OpenID, Web 2.0, world wide web.


Source:
Telnic.org/blog.
Link:
http://www.telnic.org/blog/2010/09/17/innovation-and-tel-in-china/