Alibaba Group has launched Alizila, a web-based news organization to provide Alibaba users with a source of timely, trustworthy stories, videos and information about Alibaba Group products and services as well as international online trade. Instead of being another marketing-driven corporate website, Alizila is a quasi-independent news outlet. Alizila is edited by Jim Erickson, a longtime journalist and former senior editor for business and technology for TIME magazine's Asia edition.Alizila (www.alizila.com) is designed to help fill a void in business coverage. Challenging economic conditions and reader migration to the web have caused the death of scores of magazines and newspapers and the loss of jobs of thousands of journalists. As a result, there are fewer business reporters to cover Alibaba.com, the world's largest B2B marketplace, and Taobao, China's largest online retailing platform.
"Our intent is to provide coverage of developments at Alibaba that otherwise might go uncovered, and to do so with traditional journalistic rigor and skepticism," said Erickson. "Our hope is that our target audience—customers, industry analysts, and other journalists—will come to see us as a credible, useful news source."
"In terms of how businesses are reacting to the radical transition taking place in the media, we think Alizila is a potential game-changer for our customers. As a result of the downturn, our users have fewer places to turn for news and commentary about us. We felt that it was important to see this kind of coverage continue, so we decided to build it ourselves,” said Spelich.
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